Harmonic needed a visual suite that reflected it’s vision–authentic, organic, and creative. With a limited existing palette and typography, it was my mission to develop guidelines that expanded the current look and feel.

Develop an organic, authentic, creative brand that appeals to music nerds, super fans, and indie artists alike. Needs to be able to scale across digital platforms.

In a crowded, streaming-first landscape, Harmonic’s challenge is to stand out. By leaning into a retro-inspired aesthetic and fresh storytelling, we’re already making our message stick.