FALL 2025 – SPRING 2026
Paris
Design and Creative Direction
Paris is an independent commercial pop artist reminiscent of Tate McRae and Madison Beer, focused on celebrating feminine experiences and inspiring confidence in her listeners.
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Paris’ sophomore EP, love to see you lose, centers game and sports motifs as symbols of relationship and societal struggles.
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Center games in Paris’ rollout, from Y2K nods to crossword puzzle-inspired graphics. Emphasize nostalgia and iconic pop eras with a new twist.
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Paris’ brand, dominated by her sophomore EP, is a mixture of fierce colors, bold icons, and retro filtering for a look that feels both modern and reminiscent of the best arcade games.