Case Studies

Discover how my collaborations with emerging artists and businesses foster the creation of captivating music and compelling digital narratives.

Riley Lauren

Riley, an indie-pop singer-songwriter from Philadelphia, blends captivating melodies with thoughtful lyrics, connecting with a wide audience. Known for her remarkable vocals, she has made a mark in the indie scene. Riley's signature red symbolizes her passion and creativity, enhancing her dynamic style and storytelling, allowing her to stand out in a competitive industry and inviting fans to engage with her authentic self.

  • Riley's Colors

  • Riley's Logo

  • April Gigs

  • First Music Festival

  • Merchandise

Amita Anya

Amita is an indie-folk singer-songwriter whose work draws inspiration from musical theater and implements soft, stunning vocals. Her songs explore themes of change and maturation, featuring evocative imagery and memorable motifs. I collaborated with her on both her debut and sophomore singles, merging stunning photography with vintage effects to create nostalgic promotional content.

Amita’s debut single Somewhere showcases a blend of flourishing instrumentation and beautiful harmonies, offering a unique interpretation of the concept of “home.” I directed, filmed, and edited the accompanying lyric video, embracing vintage editing styles, utilizing distinct typography, and incorporating natural imagery that enhances the song's emotional depth. The video reflects the warmth and nostalgia of the track, creating an engaging visual experience that aligns perfectly with Amita's artistic vision.

Queer Music Agency

I analyzed existing materials and developed a brand proposal for QMA that unites contemporary professionalism with bold artistic experimentation: a sleek, creative identity that reflects the diversity and energy of our community. Through engaging social content, interactive artist features, and expanded press and venue collaborations, we aim to amplify queer voices and promote unforgettable live events.

QMA’s updated, cohesive brand will create a seamless and iconic look — one that elevates both the events we produce and the artists we champion. With a user-friendly, expressive website and consistent cross-platform design, we’re bridging functionality with creativity across every experience.