Case Studies

@case_study_1

Riley Lauren

Riley, an indie-pop singer-songwriter from Philadelphia, blends captivating melodies with thoughtful lyrics, connecting with a wide audience. Known for her remarkable vocals, she regularly performs and is always working on new music. Riley's signature red symbolizes her passion and creativity, enhancing her dynamic style and storytelling, allowing her to stand out in a competitive industry and inviting fans to engage with her authentic self.

  • Riley Lauren brand kit

    Riley's Colors

  • Riley Lauren logo

    Riley's Logo

  • Event poster for Riley Lauren in April 2025 featuring three photos of her in stylish outfits, surrounded by star decorations, with performance dates and details listed.

    April Gigs

  • Sticker featuring an illustration of a woman in a cocktail glass and the text 'Riley Lauren' in red.

    Riley's Sticker

  • Stylized illustration of a woman with long hair, sitting inside a large wine glass, holding a microphone, with the name "Riley Lauren" written in decorative letters beside her.

    Riley's Sticker Design

  • Cream-colored tote bag with red graphic design featuring a woman, cherries, a butterfly, an eye, paws, stars, a TV, and the text 'Riley Lauren'.

    Riley's Tote Bag

  • Riley's T-Shirt

@case_study_2

Queer Music Agency

I analyzed existing materials and developed a brand proposal for QMA that unites contemporary professionalism with bold artistic experimentation: a sleek, creative identity that reflects the diversity and energy of their community. Through engaging social content, interactive artist features, and expanded press and venue collaborations, we aim to amplify queer voices and promote unforgettable live events.

QMA Rebrand Pitch

  • Brand Kit

  • Event Graphic 2

  • Event Graphic 1

  • Digital Campaign Graphic

  • QMA Intro Graphic

  • Weekly Events Graphic

@case_study_3

Harmonic

As an intern at Harmonic, I work directly with the founding team to craft bold, playful content that connects with independent artists, superfans, and music curators. In a crowded, streaming-first landscape, our challenge is standing out—and we’re doing it by leaning into a retro-inspired aesthetic and fresh storytelling that feels unmistakably ours. So far, we’ve launched eye-catching campaigns that spark curiosity, build community, and make our message stick.

Harmonic Brand Pitch