DESIGN & CREATIVE DIRECTION
FALL 2025 – SPRING 2026
Paris
Paris is an independent commercial pop artist reminiscent of Tate McRae and Madison Beer, focused on celebrating feminine experiences and inspiring confidence in her listeners.
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Paris’ sophomore EP, love to see you lose, centers game and sports motifs as symbols of relationship and societal struggles.
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Center games in Paris’ rollout, from Y2K nods to crossword puzzle-inspired graphics. Emphasize nostalgia and iconic pop eras with a new twist.
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Paris’ brand, dominated by her sophomore EP, is a mixture of fierce colors, bold icons, and retro filtering for a look that feels both modern and reminiscent of the best arcade games.